2027 TourScale
Conference
All five brands coming together to collaborate, share what is working, and set the direction for the year ahead.
Greg Stephens
Founder, Alignment Resources
The Cost of Avoidance closes out day one. Ninety minutes on staying in control during the hard conversations, with customers, franchisees, partners and each other. Stories and table discussion rather than theory, and a framework you can use the next time one of these comes up.
It works best if you bring a real one. A partner, a crew problem, a landlord, a permit office.
Sessions 9 to 1. Afternoons are yours.
Vendor office hours and poolside after lunch, dinner in the evening. Monday and Thursday are travel days.
Monday
- Check-in opens
- Welcome Reception
Tuesday
- State of the Network
- Peek Pro in 2027: What's New and Optimizing Your Listings
- How to Grow Regardless of the Market
- The Cost of Avoidance
- Vendor office hours and poolside
Wednesday
- TBD
- TBD
- Reading Your P&L
- TourGrid: hands-on demo
- The Portal
- What You Can Hand Off to AI in 2027
- Vendor office hours, poolside, and roundtables
Thursday
Live Aqua Beach Resort Cancun
Blvd. Kukulcan Km 12.5, Zona Hotelera
Cancun, Quintana Roo 77500
All-inclusive. Rooms, meals, drinks and resort amenities are in the nightly rate.
Live Aqua is adults only. All guests must be 18 or older.
Sessions, meals and evenings all happen on property, on the beach in the Zona Hotelera. Cancun International is about half an hour away.
